Nubia, a Chinese smartphone maker, is preparing an aggressive smartphone push into more emerging countries in 2016 as it looks to extend its global influence. The company is aiming to extend its pool of international customers through online and offline channels.
Nubia is now focusing on rapid global expansion. Most recently, Suning Rundong, a commercial corporation in China announced its strategic investment into Nubia. Acquiring 33.33 percent in Nubia's shares, will provide a wealth of resources for the future development of the company.
Nubia, currently has operations in China, North America, South America, Northern Europe, Russia, Southeast Asia and India. In 2016, the firm plans to extend its brand presence and has its sights set for Latin American countries, Mexico and Argentina, key European markets including the United Kingdom, France, Germany and Spain as well as Malaysia and Thailand in South East Asia.
"With at least eight new countries on the horizon, we will continue to build strong local partnerships to maximize our global efficiency. Although Nubia entered the market three years ago, the amount of success gathered in such a short time has already set up a number of highly competitive benchmarks in the industry. Inspiring loyalty among customers, our novel technologies have not only elevated the user experience but has made positive impacts to everyday life. 2016 will be a very exciting year for Nubia. We look forward to launching more never before seen technologies in our highly anticipated smartphone models soon" said Felix Fu, Senior Vice President of Nubia Technology Co., Ltd and Co-founder of the Nubia brand.
Nubia now announced the launch of its global website, providing interactive product information and giving customers a real feel of the innovative features smartphones have to offer, including its wide range of built-in photography applications.
The site, www.nubia.com, is now available in Chinese, English and Spanish. Other languages will also be offered in the near future. In the coming months, besides uneveiling its new flagship smartphones, the company will launch its official online store. Customers in Europe will soon be able to purchase Nubia devices directly online. The e-commerce platform will continue to launch in other markets shortly after.