As competition hots up for India's soaring smartphone market, Chinese brands have turned to a tried-and-tested ploy of launching more and more devices to boost demand and improve brand recall. China's handset startup Oppo has just announced a new smartphone for the Indian market today.
Yes, we are talking about Oppo Mirror 5 which has been launched in the market at a price of around Rs. 15,990.
Looking at the smartphone, you will know at once that Oppo's new handset is aimed towards the more fashionable smartphone purchasers, rather than the hackers and modders of the mobile world. All thanks to its diamond-like mirrored back panel designed with individual cut-glass segments consisting of different reflective properties; which the company claimes had been crafted using a sophisticated ultraviolet embossing technique.
The Oppo Mirror 5 is a natural successor of Oppo Mirror 3 and has been announced exactly 6 months after the launch of the predecessor.
Specswise, Mirror 5 might not deliver as beefy specifications as the R7 and R7 Plus, which were announced in May, but the Mirror 5 does feature a rear camera with Oppo's Pure Image 2.0+ algorithm. According to Oppo, Pure Image 2.0+ introduces a variety of camera features, such as auto panorama, double exposure, and "after focus," which will likely let you focus on other subjects after taking a picture.
Pushing on to other specs, the device sports 5 inch IPS display with 960*540 pixels and 220 PPI. It weighs 160 gm with battery, comes with 1.2 GHz Qualcomm Snapdragon Quad-Core 64 bit processor with 2GB RAM + 16GB ROM, 8MP rear camera and 5MP front camera. Mirror 5 will also offer 3G connectivity, dual SIM slots and SD card support of up to 128 GB.
At the same time, the bimetallic diamond smartphone comes with the latest ColorOS 2.1 (based on the latest Android 5.1) and will be available in White and Blue color options within this week across India.
Announcing the launch, Mr. Tom Lu, CEO, Oppo Mobile India said, "Oppo is known globally for meticulous designs and trendsetting flair and our newest offering Mirror 5 is perfect interpretation of our design philosophy which is wisdom and innovation, shining above the ordinary. Oppo Mirror 5 is not simply a device built with appearance and performance in mind, its goal is to bring a spark of creativity to life."
He further added, "Be it an amateur or a pro photographer, the Mirror 5 is perfect for fabulous selfies as well as scenic landscapes. With creative photography as well as a host of smart functions, Mirror 5 is a strong contender, which could be the best choice within the price range."
Is the Oppo Mirror 5 going to attract buyers? Well, their might be some fanboys going by the price range, as it matches up with many of the mid-range handsets that have illusions of being top-end handsets. At the same time, what separates Mirror 5 from the herd is its strangely designed rare panel, which might woo many in the mobile market space.