Panasonic Launches Eluga Switch Smartphone with Reversible Display at Rs 19,990

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In an attempt to keep up its name in this competitive tech market, Panasonic is trying hard to convince the people by launching series of smartphones under the Eluga line up. Today, the company has expanded its line up by launching Eluga Switch smartphone in the market.

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Panasonic Launches Eluga Switch Smartphone with Reversible Display

This device comes with a reversible display feature, which orients the display to face the user, even when held upside down. Also, there is a Fit Home interface, which offers single thumb-operation access to apps, with various gesture based features such as smart awake - double tap to wake-up the screen.

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Panasonic Eluga Switch - Key Specifications

Panasonic Eluga Switch, sports a 5.5-inch full-HD display with 1080x1920 pixels and protected by Asahi Dragon Trail Glass along with Oleophobic Coating.

This mid-ranger is clocked at 1.5GHz octa core Qualcomm Snapdragon 615 processor with Adreno 405 GPU coupled with 2GB RAM under the hood.

Moving on, this Switch flaunts a 13MP rear camera with LED flash, 8MP front camera. Following the current trend, this device houses a 32GB of internal memory, with no expandable option.

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The connectivity options including 3G, USB OTG, Wi-Fi 802.11 b/g/n, GPS/ A-GPS, Bluetooth 4.1, Android Beam, NFC, 4G LTE (Band 1/3/7/8/20) are supported. Meanwhile the whole hardware is powered by a 2910mAh battery.

Further, the Panasonic Eluga Switch comes in Gun Metal Grey color and carries a price tag of Rs. 19,990. It will available exclusive on the e-retailer Amazon India

Speaking on the launch, Mr. Manish Sharma, Managing Director, Panasonic India said, "We have been successful in building an exhaustive and robust range of smartphones in India, starting April 2013. As our presence in the market has expanded significantly and to get the best of this growing segment, the Eluga Switch is our answer to the consumer's demand for a Panasonic engineered premium smartphone."

He further added, "As we see immense growth opportunities in the Smartphone segment, we have introduced the Switch which synthesizes Panasonic's flagship Japanese technology with preferences of the Indian consumer into one, easy-to-use, seamless smartphone."

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Sharing his thoughts, Mr. Pankaj Rana, Business Head, Mobility Division, Panasonic India, further added, "The Eluga Switch does exactly what it was imagined to do, offer two vertical screen orientations in one handheld device."

He added, "A user can effortlessly ‘switch' between an upright and inverted smartphone. The Switch is the epitome of consumer preferences, designed by keeping into consideration extensive customer feedback and expert technology."

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