Spice introduces its new smartphones under its X Life series, including four new handsets: X Life 404, X Life 431q, X Life 431q Lite and X Life 512.
The X Life series of smartphone are designed for consumer seeking a combination of innovation, design at an attractive price. With these new smartphone, Spice is targeting first time smartphone buyers in India.
Spice Mobiles has plans to expand its market share in the smartphone segment considering the huge upgrade potential for feature phone users towards smartphones.
The X Life series has been conceptualised basis a growing demand for high quality and good looking phones in the sub Rs. 5,000 segment. This new series will have a wide range of design and technology offerings, tailor-made for specific needs of first time smartphone users combined with a sleek and stylish design.
"After extensive market research, we observed a product gap and significant market opportunity in the sub Rs 5,000 segment of smartphones offering both technology and design. A large number of Indian consumers still use feature phones, hence there is huge upgrade potential towards smartphones and we are targeting first time users in Tier II and III cities. We are delighted to launch our new X Life series of smartphones in Rajasthan, which is one of the largest feature phone markets in India," said, Amandeep Singh, CEO, Spice Mobile.
Here are the features of the newly launched X Life series smartphones. Have a look.
Spice X Life 431q
The X Life 431q is equipped with a powerful quad-core processor and packed with 1750mAh battery. It sports a 5.0 megapixel rear camera with dual flash and 1.3 megapixel front-facing camera.
The smartphone comes with 2 additional rear covers and a flip cover. The X Life 431q is priced at an affordable price tag of Rs. 3,999.
Spice X Life 431q Lite
The X Life 431q Lite is also powered by a 1.2 GHz Quad Core processor, paired with 512 MB RAM and 4GB ROM. It comes equipped with a 1750 mAh battery, 3.2 megapixel rear camera with 1.3 megapixel front camera.
The X Life 431q Lite is available for Rs. 3,850.
Spice X Life 404
The X Life 404 is a dual SIM, 3G enabled smartphone equipped with a 1450 mAh battery and available in three colours: Wine red, Champagne Gold and Ivory white. The phone is available for Rs. 3,190.
Spice X Life 512
The X Life 512 is powered by 1GHz dual-core processor and comes with a 8 megapixel rear camera with dual LED flash and 2 megapixel front-facing camera encased in an appealing Sandstone finish Back Cover with metal trim and a powerful 2000 mAh battery. The smartphone is available at a price tag of Rs. 4,499.