Vodafone India, today announced an exclusive partnership with XOLO to promote the first device from its online only brand BLACK.
As a part of this exclusive partnership, BLACK will be put on demo exclusively at more than 100 Vodafone Stores for customers to experience before buying it online on Flipkart.
In addition to this, Vodafone customers will also get FREE 1GB data per month for two months or Unlimited Music Content download with Vodafone Music Application for two month.
Commenting about the initiative, Vivek Mathur, Chief Commercial Officer, Vodafone India said, "Vodafone India caters to more than 180 million customers with diverse socio-economic and demographic background. While customers are increasingly adopting mobile internet and becoming digital savvy, presence of a physical store forms an important part of customer's brand experience."
He added, "While Online Only is a great strategy to test waters in a new market with a new model, this partnership will allow Xolo to tap into Vodafone's brick-and-mortar retail presence. Exclusive demos and in-store experience coupled with additional DATA offers will empower our customers with a great value proposition and help them remain connected always."
Talking about the partnership, Sunil Raina, Business Head, XOLO, said, "At XOLO, we believe in building great smartphone experience that goes beyond just the specs. Typically, for ‘online-only' products, customers miss out on the opportunity to touch and try the product before the purchase."
He added, "They have to just depend on the information available online and take a purchase decision basis that. It is for the first time that a brand is giving customers the opportunity to see and experience the product and make an informed choice, before making a purchase online."
"There is a great synergy between Vodafone & XOLO when it comes to the TG they address. The world class infrastructure and the environment at the flagship Vodafone stores lend itself perfectly for experiencing BLACK. This partnership will also bring significant value in maximizing the reach and tapping on to the offline customers with a more personalized interaction", adds Mr. Raina.
All BLACK devices will be LTE ready and will offer the best of software and hardware experience. Sporting a dual rear camera, the first BLACK device will bring the best of imaging experience under 15K to cater to the growing trend of smartphone photography.
It will also offer deep and highly customizable user experience with HIVE 1.5, new version of XOLO's proprietary user interface platform, giving an edge over other players.