Xiaomi is betting big on smartphone market in India, which is quite obvious with its expansion plans for the country. The company's Indian dimension, Mi India announced that it is expanding its offline presence by entering into partnership with Just Buy Live and Innocomm. With the partnership in place, the company expands its offline distribution network, which also includes other offline retailers such as Big C, LOT Mobiles, Sangeetha, Poorvika and more, increasing its presence to more than 5000 offline outlets.
Xiaomi's Sale model in India:
Xiaomi started as an online only player in India, and brought flash sale model in to fashion in the country. The company created ripples in the smartphone market in India and soon became a threat to domestic as well as top tier smartphone companies in India. Ever since its debut in India, the company, also known as Apple of China, has expanded its reach from an online channel-specific to opening its own online channel and now to offline retailers.
Xiaomi in India sells products offline via a direct-to-retail (DTR) sale model, under which the company deal directly with retailers via a single distributor, to meet the demand. The model cuts out several mediators in the offline selling model.
Models that will be available offline:
It is selling all its smartphones, including Redmi 2, Redmi 2 Prime, Redmi Note Prime, Redmi Note 3, and Mi 5 via its offline distributors across all major Tier 2 cities in India, and will be making Mi Max also available in stores from 13 July onwards. The prices of all devices will be similar to the online pricing.
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Commenting on the expansion, Manu Kumar Jain, India Head - Xiaomi, says: "We are primarily an e-commerce company and we have brought our learning from the online model to our offline model. We have chosen Just Buy Live and Innocomm because of their unique models that distribute directly to retailers. I believe that this strategic alliance will strengthen Mi India's presence across India. As we expand to more than 5000 offline outlets, it allows more people to experience our products and purchase them easily."