YU Televentures have now announced their plans to bring their smartphones to retail stores across India. The company has in fact tied up with Reliance Retail to showcase their smartphones in their offline stores.
A month back another 'online-only' brand Xiaomi had made an announcement regarding their tie up with Redington for their entry into offline retail. The partnership between YU and Reliance will be include exclusive retail sales along with distribution of the smartphone in offline retail. Furthermore users can now buy the YU range of device namely the Yunique, Yuphoria, Yureka Plus from around 30,000 retail stores from now on.
With YU entering offline retail starting today it might mark an end to miseries for a number of YU fans who have failed to get their hands on the device thanks to those momentary flash sales. Additionally the YU smartphone namely Yunique, Yuphoria and Yureka Plus will be VoI (Voice over LTE) enabled and will retail for Rs 6,499, Rs 7,499 and Rs 10,999 respectively via Reliance Retail Stores.
The partnership with YU will also help customers get a hands on experience of the products before buying them. Despite the massive popularity of online retail a majority of Indian are still afraid to make a purchase of electronics goods online. Hence the new move will help YU tap onto newer market. Nevertheless the biggest question still remains - With YU going offline, won't this affect the sales of their mother brand Micromax?