Indian smartphone market is growing in leaps and bounds. The country has the fastest-growing smartphone market in the world, accounting for 27.5 million devices sold in the second quarter of 2016, up 17 percent from the previous quarter. Besides, mobile subscriptions are expected to hit 1.4 billion by 2021.
It is the reason technology giants consider India a huge landing ground for their innovation and introduce their products, especially smartphones to cash out the profits. Huawei, Xiaomi, Oppo, Gionee, etc. are some Chinese companies, which have managed to make their presence felt in a short period of time by selling their feature loaded affordable smartphones.
However, it's not just about smartphones. Indian market also has a huge potential for other products that are equally enticing and profit making in terms of business. The list includes wearables, networking devices such as Wi-Fi routers, IoT enabled smart home products, and other consumer electronics that touches every aspect of our lives. This is where China's ZTE wants to expand in the Indian market in addition to their smartphone line-up.
The company during the on-going BRICS 2016 Trade Fair in New Delhi gave us a glimpse of its product line-up including smartphones, wearables, enterprise solutions and IoT products.
ZTE is planning to introduce the company's smartphone line-up including handsets such as AXON 7, AXON 7 mini, Blade V7 Lite, etc. by November 2016. The company plans to launch six smartphones by next month, ranging from Rs 6,000 to flagship handsets priced around Rs. 40,000.
This is the price-segment where most of the Chinese companies are selling their handsets. However, it is a well-known fact that consumers in India are little skeptic when the price-point crosses the Rs 25,000 for Chinese handsets. This is due to the brand trust, poor service network across the country and stiff competition from other well-known brands such as Samsung, Sony, HTC, etc. who are also selling smartphones in the same price-point.
On being asked how ZTE plans to deal with this situation, Sachin Batra, Chief Marketing Officer, ZTE India said, "ZTE is not in the race of making figures and sales. ZTE wants to showcase that it can deliver on high-end flagship smartphones that are not behind from other well-known brands in terms of features and hardware".
Sachin also mentioned that ZTE has an advantage over other brands because of its innovative technology background. The company wants Indian consumers to experience the products, which are high on innovation and quality. For this, ZTE has partnered with Hotspot, which has around 500 exclusive stores across the country. These retail outlets will help ZTE strengthen its presence in country. Besides, the company will also sell its products on leading e-commerce platforms.
Moreover, ZTE will also introduce its smart wearables- Grand Band 3, Spring Band and ZTE D1 Smart Watch. ZTE D1 Smartwatch works on Android Wear.
The product line-up will also include ZTE VR- one of the first VR headset manufacturers to be compatible with the Google Daydream VR platform. The ZTE VR has built in 9-axis gyroscope and sensors to enhance motion tracking and minimize dizziness.
ZTE also showcased a smart and unique IoT product- Fish Finder. The ball shaped electronic device can be used to catch fish in a pond by sending notifications on your ZTE smartwatch or a smartphone. It notifies the user of an approaching fish by sending alert messages.
The product line-up also includes a Smart Home and a Spro Projector. ZTE Smart Home comprises of a suite of products for home entertainment, visual communication, home monitoring, family album, and home network-attached storage (NAS).
ZTE's smart home solution works on an Android app to control Wi-Fi enabled appliances, to create a connected home. ZTE Smart homes boasts of next-generation technology like M2M, mobile internet, cloud computing, and big data to create secure, low-carbon, comfortable home environments based on feature-rich network platforms of telecom operators.
Besides, ZTE is developing a mobile product by 2017 that is based upon customer's ideas and the campaign is named as Project CSX.