Through this exhibition, ZTE showcased its legacy of technology and innovation by collaborating with companies from various other countries on one platform. The products showcased were AXON 7, AXON 7 mini, Blade V7 Lite, ZTE VR technology, Smart Home and Spro Projector.
On the occasion Mr. Sachin Batra, Chief Marketing Officer, ZTE India said; "At ZTE we are deeply committed in bringing world-class technology in user-oriented design to the Indian market. We are thrilled to showcase our new product-line to the Indian consumer at BRICS India 2016. At ZTE we believe that it all begins with understanding the customer and creating a brand experience that connects with them. This translates into the technology that is innovated and the design of the products itself aimed at delivering maximum value, opportunities for personalization leading to an incredible product experience. The products that we are showcasing here at BRICS are the testament to this philosophy."
Brief description of the new range of ZTE Smart devices:
With respect to products, ZTE continues to focus on two of its much loved series of phones, i.e., AXON and Blade that are designed for high-end business users and pioneering young people. AXON is ZTE's global flagship product line that ZTE has developed for the top-end market, while Blade, bearing the mission of popularizing emerging technologies, is developed for consumers that want high-quality product experiences.
The smartphones ZTE AXON 7 and AXON 7 mini, feature two front-facing stereo speakers with Dolby Atmos 7.1 moving sound with active noise cancellation. ZTE consulted music professors for the phone's sound and partnered with Designworks, a BMW Group subsidiary, on its sleek exterior.
The devices have won an award in 'Breakthrough in Smartphone Audio Innovation' by IDG and German Industry and Commerce, in Berlin, which is one of the 2016 IFA Product Technical Innovation Awards. Designed in Germany, the entry-level Blade V7 Lite model comes with a circular fingerprint scanner for security, app quick-launch, and navigation.
AXON 7 mini and Blade V7 Lite will launch India soon. The Spro Plus packs a JBL sound system with stereo 4W HARMAN speakers with Dolby technology and high-performance HARMAN microphones. The projector uses laser-phosphor projections instead of regular LED that which helps to maintain excellent brightness, accurate focus, and clarity on any surface. It has the capability to project 80" picture from 2.4m distance.
ZTE VR technology- ZTE is poised to become one of the first VR headset manufacturers to be compatible with the Google Daydream VR platform announced at Google IO 2016. The ZTE VR has built in 9-axis gyroscope and sensors to enhance motion tracking and minimize dizziness.
ZTE Smart Home- ZTE provides a turnkey solution for home entertainment, visual communication, home monitoring, family album, and home network-attached storage (NAS). ZTE's smart home solution includes an Android app and Wi-Fi enabled appliances, to create a connected home.
Smart homes boasts of next-generation technology like M2M, mobile internet, cloud computing, and big data to create secure, low-carbon, comfortable, and enjoyable home environments based on feature-rich network platforms of telecom operators.
ZTE's commitment to designing, developing and bringing to market devices that delight and inspire customers and enable them to survive and thrive in tomorrow's world is its raison d'être. ZTE has one ID design centers in Shanghai, and six ID design offices in Munich, Ottawa, Shenzhen and other global locations.
ZTE's Consumer Experience Unit is made up of experts specializing ID&UI design, industrial design, psychology, ergonomics, multi-media design, software engineering and languages. ZTE has established high-trust and credibility with consumers and clients globally through its path breaking innovation, customization and high-quality services. ZTE is developing a mobile product by 2017 that is based upon customer's ideas and the campaign is named as Project CSX.