Back in February, at the Mobile World Congress in Barcelona, Finnish handset manufacturer Nokia unveiled its innovative PureView camera technology, which was debuted on the Symbian powered Pureview 808. But the smartphone was not able to create much waves, as Symbian OS is far behind when compared to the capabilities of Android and iOS devices.
Now, it seems that the Lumia series creator is planning to take a new step to differentiate its devices in the evolving smartphone market with the vantage of high-end photography. This can be said as the company is reportedly working on a new Windows Phone 8 based handset that will incorporate PureView technology.
Well, many tech gossipers would say that there is nothing new in the news, as in April 2012, a news website, IT168.com claimed that Nokia has integrated this technology in the unannounced Lumia PureView smartphone that will come packed with an impressive 41-megapixel camera with Carl-Zeiss lens and PureView imaging technology, which can capture full HD (1080p) videos with Nokia's Rich Recording Technology.
However, the latest on the same claim has been disclosed by the folks at The Verge. Their report say that Nokia will be bringing the 41MP PureView camera to an upcoming Windows Phone handset codenamed EOS. The report also revealed that the handset will be built using aluminum instead of polycarbonate that is used on the recent Lumia handsets. Also, EOS will be launched as a high-end Windows Phone based Lumia handset at MWC 2013.
Unlike the Catwalk, which is rumored to replace the Lumia 920 with a similar design, the EOS will feature a completely new design. The move to aluminum for Nokia will let the company create lighter, thinner phones, but its doubtful that a 41MP sensor like the one inside the 808 PureView can fit inside a slim body.
The reports from AndroSym highlighted that as Windows Phone 7 does not support PureView camera technology, the handset will be based on Windows Phone 8 Apollo. The device is rumored come with a 4.3 inch capacitive touchscreen (curved glass) display with HD resolution, 1.5GHz dual core Qualcomm Snapdragon S4 processor and Adreno 320 graphics processor.
Can it Help Nokia to Gain Smartphone Market Share?
Undoubtedly, smartphones are gradually replacing digital cameras, as they are capable of capturing pictures more easily and quickly while still maintaining an acceptable level of quality.
If Nokia comes with a 41MP PureView camera in a Windows Phone 8 based Lumia handset, the smartphone could definitely prove to be successful. The Nokia 808 PureView handset, which was launched in 2012 was not too successful as it was based on Symbian platform.
The device was not able to create exciting waves in the industry, largely due to its outdated operating system and standard industrial design, although it has clearly compelled Nokia to give this concept another fair try with a new operating system and an adjusted form factor.
However, it is to be noted that 808 PureView can produce images that are better than point and shoot camera and is on par with some DSLRs.
When it comes to the latest model, Lumia 920, though the PureView camera does not have the same features as 808 PureView, the camera in the flagship smartphone focuses largely on low light imagery and image stabilization. Hence, it is assumed by tech experts that EOS will have all the features of PureView including oversampling of pixels and more.
Hence, with all these consistent features, the yet-to-be revealed Lumia PureView does not sound as if it is a fake product, besides, it seems to be a true competitor against the Samsung and Apple best releases lined up for this year. The tech world will have to wait and watch until Nokia reveals something about the PureView incorporated Lumia smartphone.