India is the second largest mobile handset market in the world after China and is poised to become an even larger market with a projected annual growth rate of 11.8% by 2016. Considerably, with the accelerated adoption of open-source mobile platforms including Android and Symbian, the low cost handset manufacturers are definitely luring the consumer crowd for growth of the nation's telecom industry.
Following on similar lines, premium smartphone manufacturers are also coming up with budget handsets. Consequently, Nokia has launched a handset dubbed as Asha 310 in the Indian market with an estimated price tag of Rs 5,500. The handset features the same aspects that are present in the other Asha series handsets.
On the other hand, one of the dominant players of the Indian tech arena, Micromax has also come up with a low end smartphone - A27 Ninja at Rs 3,399.
The duo offerings offer similar features and look and feel, but the big question over here is, which one should you go for? The one which is priced lesser, or the other one which is known for its caliber in the past. Well, Gizbot has come up with a comparison between Nokia Asha 310 and Micromax A27 Ninja based on specifications, have a look at it below and decide.
Dimensions & Weight: While the dimensions and weight of A27 Ninja is not known, Asha 310 carries a dimension of 109.9 x 54 x 13mm and weighs in at 103.7 grams.
Display: In this segment, Asha 310 houses a 3 inch WQVGA scratch-proof capacitive touchscreen display with 400 x 240 pixel resolution and A27 Ninja packs a larger 3.5 inch capacitive touchscreen display with a resolution of 480 x 320 pixels.
Processor: The hardware used in Asha 310 remains undisclosed, however, A27 Ninja is equipped with a 1GHz processor under its hood.
Platform: While Asha 310 runs on the Series 40 platform, A27 Ninja is based on Android 2.3 Gingerbread OS.
Memory: Asha 310 has 128MB internal storage and a micro SD card slot supporting up to 32GB additional storage. In comparison, A27 Ninja has 160MB internal storage, 256MB RAM and a micro SD card slot supporting up to 16GB expandable storage support.
Camera: Asha 310 has a 2MP rear camera and A27 Ninja has only a 0.3MP rear camera. However, both the handsets lack a front camera for video calling.
Connectivity: Both Asha 310 and A27 Ninja are packed with connectivity features including WiFi, Bluetooth and micro USB 2.0.
Battery: Asha 310 is equipped with a 1,110 mAh BL-4U battery offering 17 hours talk time and 25 days standby. At the same time, A27 Ninja is loaded with a 1,400 mAh battery delivering 4.5 hours talk time and 11 days standby.
Price: On the pricing front, Asha 310 is estimated to be priced within Rs 5,500 and A27 Ninja is priced at Rs 3,399 on online retailer Saholic.com.
It is very clear from the comparison that specwise, the Micromax offering is better than the newly launched Nokia Asha 310.
However, just to balance the Finnish giant has come up with a lot of free goodies and Nokia exclusive apps enthrusted in the handset including -
Nokia Maps, Nearby, Life+, free EA games and Xpress Browser.
To fight back, Micromax A27 has also added some innovative features including Swipe n Share feature, which will allow users share content by just swiping it across the screen.
Hence, the purchase will depend on completely your choice, where you would like to try on the new Micromax A27, or you are a Nokia fan and would stick to Asha 310. Let us know in comments, which handset will you go for?