It seems like Nokia is more focused on launching Asha handsets constantly in the Indian market, as they bring more profit to the company as compared to the premium Windows Phone 8 powered Lumia range.
After the launch of Asha 308 and Asha 309, the Finnish handset manufacturer has announced a new budget handset - Nokia Asha 310 with the likes of Dual SIM and Wi-Fi support to help people get more out of the Internet.
Analyzing the previous launches in the Asha series, it is evident that Asha 310 has nothing new, as far as specifications and features are concerned, except for the Wi-Fi support. Nokia has claimed that the handset will be priced competitively in the sub Rs 5,500 range, thereby targeting the price conscious consumer base. Even so, it is quite an ordinary launch, as compared to the specs of other smartphones that exist in the market at similar price point.
Asha 310 will come in both single and dual SIM variants. Below are the key specifications of Asha 310.
Dimensions & Weight: Asha 310 carries a dimension of 109.9 x 54 x 13mm and weighs in at 103.7 grams.
Display: The handset houses a 3 inch WQVGA scratch-proof capacitive touchscreen display with 400 x 240 pixel resolution.
Platform: Asha 310 runs on the Series 40 platform.
Memory: Asha 310 has 128MB internal storage and a micro SD card slot supporting up to 32GB additional storage.
Camera: Lacking a front camera, Asha 310 comes with a 2MP rear camera.
Connectivity: Asha 310 is packed with connectivity features including WiFi, Bluetooth with A2DP support and micro USB 2.0.
Battery: The handset is equipped with a 1,110 mAh BL-4U battery used in Asha 310 will offer 17 hours talk time and 25 days standby.
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Nokia Xpress Browser: Likewise, other Asha series handsets, Asha 310 also comes preloaded with a set of Nokia exclusive apps including Xpress Browser. As claimed by Nokia, consumers can experience twice the browsing speed with the new browser app at no extra cost. The browser will offer 90% more efficiency to mobile browsing and also lets users to access web applications quickly as compared to normal browsers.
Nokia Nearby: Nokia Nearby is a web application helps users to discover what is around them even without the access to GPS.
Nokia Life: The handset includes free Nokia Life web app including the Life Skills and Live Healthy services for consumers.
40 EA Games: As a comprehensive set of mobile entertainment, Asha 310 includes 40 free EA Games available for download from Nokia Store.
Price & Availability: It is claimed that Asha 310 will be priced within $102 (approx. Rs 5,500) in countries including India in Q1 2013, however, there is no specific release date for the same.
Timo Toikkanen, executive vice president, Mobile Phones, Nokia quoted that, "The Nokia Asha 310 is the first-ever Nokia smartphone to offer both Easy Swap Dual SIM and Wi-Fi in the same device. It gives consumers the best of both worlds, allowing them to separate work and play, or speak with friends on other mobile networks more affordably. The addition of Wi-Fi support gives users the freedom to enjoy much more of the Internet compared to competitive devices at this price point."