The buyer's attraction toward low-end phones isn't stopping any time soon. No surprise, the low-end phones make up the majority of the Android ecosystem. Now, in a bid to catch up with rivals, China's major handset player Oppo today introduced its first ever affordable smartphone, Oppo Joy, at Rs. 8,990.
The dual-SIM phone is a loaded monster sporting killer looks and sleek design. It features a 4-inch WVGA display (480 x 800 pixels) that is super sensitive, which makes operating with your long fingernails or wet hands easy and free, even when you wear gloves, claims the company.
Oppo Joy is powered by a 1.3GHz dual-core processor coupled with 512MB of RAM and 4GB of internal memory, which can be further expanded up to 32GB via a microSD card slot.
On the camera front, there is a 3-megapixel rear-facing camera with LED Flash and a VGA quality front-facing shooter. The makers have added a 1,700mAh battery life. The phone runs on Android 4.2 Jelly Bean with Oppo's native ColorOS layer slapped on top of it.
Furthermore, the Oppo Joy has a unique feature called Hotknot that enables faster and faster transmission without consuming much power.
The OPPO Joy also comes with O-Cloud. Users will get 5GB cloud storage space on O-Cloud. In terms of connectivity, the phone supports 3G, Dual SIM, Wi-Fi, Bluetooth and GPS/AGPS.
"Industry reports predict that India is poised to emerge as the third largest smartphone market in the world by 2017 with a major proportion of the buyers being new users. There is a scarcity of affordable smartphones with high-end features in India. The new OPPO Joy will go a long way in bridging this gap and making more and more people enjoy the feeling of possessing a smartphone in the true sense", said, Tom Lu, CEO, OPPO India, in a press statement.
The Chinese company, Oppo, first entered Indian market with the successful launch of the much hyped Oppo N1. So far, Oppo has launched five handsets into Indian market. The firm is expected to launch the Find 7 in India by mid-year. Oppo said it target a mix of multi-brand retail and channel partners, small format stores and self-branded stores for the network expansion drive.
The company has announced its plans for an aggressive service network expansion in India with a target of over 200 service centers in the next one year.
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