Looks like Japanese giant Panasonic is targeting emerging markets with its new range of feature phones. Inspired by the success of Nokia's Asha series, Panasonic on Monday launched two new loaded feature phones in India.
The company aims to target India's heart-land with the new GD21 and GD31 handsets. The Panasonic GD21 and GD31 are priced at Rs. 1790 and Rs. 2190, respectively.
While these new phones don't have fancy large touch displays and powerful processors under the hood, they do offer basic functionalities. For instance, the Panasonic GD31 will certainly appeal to young generation, since the device features a 2.8-inch display, a pre-installed Facebook app, bundled games and much more. The phone is also supported by Hindi support on touch keypad.
The cheaper Panasonic GD21 has sweet features that are essential in today's world. Users can take advantage of dual-SIM support. Moreover, you can expand the internal memory up to 16GB via a microSD card slot. Notably, it also comes with an LED Torch and a VGA-quality camera on the back.
"The launch of these two models underscores Panasonic's efforts in providing a remarkable mobile experience to the Indian consumers across cities. These models are priced perfectly matching with our consumers' need for affordable solutions and thereby empowering the customers with a wide variety of products to choose from," Manish Sharma, Managing Director, Panasonic India, said, in a press statement.
In a press statement, the company said that the new models will fuel rapid adoption among its consumers and reach out to a wider target audience primarily comprising of the youth along with the middle and lower-middle income groups.
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