Philips hasn't done much to differentiate itself from the crowded market. Now, after a long gap, the handset maker plans to give its rivals a tough challenge with the newly launch Aurora i966.
In a world dominated by Samsung's Galaxy series and Apple's iPhone devices, the release of the Aurora i966 is unlikely to make much difference, though the Philips-made handset boasts high-end specs.
In a bid to differentiate itself from competitors, the Aurora i966 features a 5.5-inch Quad HD display having a resolution of 2,560 x 1,440 pixels. Philips has bonded a 2.5D glass front, slim bezels with 63.8% screen-to-body ratio and Corning gorilla glass protection. Well the Philips Aurora i966 looks good and offers solid hardware internals under the hood.
It is powered by a Snapdragon 801 Snapdragon processor, clocked at 2.5GHz and runs on Alibaba's YunOS 3.0 based on Android mobile OS. The device offers 3GB of RAM and 32GB of native storage.
Then there's the 20.7-megapixel rear-facing Sony IMX220 Exmor RS sensor with 6-element lens, f/1.8 aperture and an 8-megapixel front-facing camera with f/2.0 aperture.
The highlight of the Philips Aurora i966 is its 3000mAh battery fitted inside. Connectivity isn't an issue. The phone is supported by 4G LTE / 3G, Wi-Fi 802.11 a/b/g/n, Bluetooth 4.0 and GPS, among others. It even comes with a fingerprint sensor.
Just for the sake of clarity, the Philips Aurora i966 will be made available in China for Rs. 37,000. As of now, there's no word yet on its availability in India.
Once again, the Aurora i966 might have premium build and specs to die for, but the question remains whether you want a Philips-made high-end handset or not.