Just In
- 10 hrs ago Realme GT Neo 6 SE with 1.5K OLED Display, Snapdragon 7+ Gen 3 SoC Launching in April
- 10 hrs ago iQOO Pad 2 Launch on Cards; 66W Fast Charging, 144Hz Display Tipped
- 11 hrs ago Apple Pencil with iPad and Vision Pro Support in the Works: Report
- 11 hrs ago Flipkart Tablet Premier League Sale: Craziest Deals on iPad 10th Gen, Xiaomi Pad 6, and More
Don't Miss
- Sports Who Won Yesterday's IPL Match: Chennai Super Kings vs Gujarat Titans Match 7 of IPL 2024 on March 26
- Movies Khatron Ke Khiladi 14 EXCLUSIVE!: Did Manisha Rani SIGN Contract For KKK 14? Here's The TRUTH-
- News Government Extends Onion Export Ban In Run-Up To Lok Sabha Polls
- Lifestyle Skinny Jeans Trend Of 2024: 7 Tips To Wear And Style The Wardrobe Essential
- Finance 1:2 Split Soon: Tata Group's Mega Auto Stock Recommended To Buy For Rs 1,133 TP Ahead Of Splitting
- Education SPMCIL Technician Recruitment 2024; Application process, Salary details and more
- Automobiles Hero MotoCorp Unveils Pleasure Plus Xtec Sports Variant With Unique Design
- Travel Learn About the Types of US Visas Available for Indian Immigrants and the Visa Process
RIM India Ropes in Ranbir Kapoor as Brand Ambassador ahead of BlackBerry 10 OS Release
In a recent development, Blackberry smartphone maker Research-In-Motion has roped in Ranbir Kapoor as its brand ambassador in India, a move that is aimed at attracting young entrepreneurs and professionals, as informed by PTI reports.
"This is the first time we have signed a celebrity in India as brand ambassador. Given BlackBerry brand positioning in the country and whole association with youth segment as well as young entrepreneur, professionals, we thought there is right fit to have Ranbir as our brand ambassador," RIM India Managing Director Sunil Dutt said.
He said celebrity endorsement is an accepted norm in India in terms of youth and consumer association with brand.
Dutt said RIM India follows global strategies but induction of a celebrity for endorsing brand has been done to do meet local market requirements.
"Its a kind of very positive sentiment building up among consumers. Our latest brand positioning in India is very action oriented. The connect for India has been building up and local relevance has also been building up over time," he said.
RIM India has roped in Kapoor at a time when it is gearing up to announce BlackBerry 10 version devices on January 30, 2013.
Dutt said RIM has signed the agreement for two years initially with the Bollywood celebrity and Kapoor will be seen endorsing BlackBerry devices in second half of January.
with inputs from PTI
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
1,39,900
-
1,29,900
-
79,900
-
65,900
-
12,999
-
96,949
-
16,499
-
38,999
-
49,999
-
30,700
-
36,999
-
38,999
-
1,17,840
-
35,000
-
23,960
-
82,510
-
16,258
-
25,999
-
26,999
-
31,999