Salora International is a well established and reputed brand in the Indian Consumer Electronics industry. The company has a pan India dealership and service network and has presence in about 127 cities in India. The company has products ranging from memory cards to LCD televisions. Now the company has made its presence in the world of mobiles in the Indian market.

They did so by launching 2 new models the Salora SM501 and SM401. Since the public would initially be hesitant to adopt a new brand tag the company has decided to launch the 2 handsets under the well reputed Salora brand name. Salora International hopes to make full use of its highly established manufacturing and distribution network to promote sales of its mobile variants.

The company has planned a phased manner of entry into mobile handsets. They plan to launch the phones in the markets of East India in the first phase of operations that will cover Delhi-NCR, J&K, HP and Punjab, through its vast network distributors. Then they will slowly make foray into other areas of India.

All of Salora"s handsets meet International Quality Standards and they have the backing of Salora"s extensive wide service network christened “Silcare". Silcare has presence at 152 points in 127 cities across the city.

The phones that have been introduced by Salora International are priced very tactically. The Salora SM501 will retail for around Rs. 2999 and the SM401 will be around 500 rupees less. Both the phones come with tons of features and multimedia support options. The Salora SM501 and SM401 are available in a wide variety of colours. Both the phones support English and Hindi besides providing support for operation in regional languages like Bengali. They have superb speakers that produce amazingly loud sound output and also they are neatly designed. They have used the K Series amplifier technology that gives users unmatched audio clarity.

But the really amazing fact is that both the Salora International phones have touch screen facility that makes it more interactive and easy to use. The phones also pack in a 3.5 mm audio jack for private music enjoyment or for connection to loud speakers.

Both the phones offer dual sim support with dual sim standby. Both the phones have 1.3 Mega Pixel cameras that offer video recording also. The image clarity is an issue though. The phones have quick access to social networks so that users can easily get in touch with their loved ones.

Salora International has brought out 2 good models and their experience in the electronics industry is sure to help them achieve greater success in the mobile industry as well.

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