Samsung, the tech giant from South Korea, has appointed a new smartphone marketing Chief Lee Sang-chul just ahead of the Galaxy S6 launch at the annual Mobile World Congress (MWC) on March 1.
Kim Seok-pil has stepped down as Samsung's head of mobile marketing due to health reasons. In his place, Lee Sang-chul, formerly head of the firm's Russian operations, has been appointed as head of strategic marketing for the mobile business, Reuters reported Tuesday
The timing of Kim's departure shows off Samsung's internal situation. Samsung still dominates the global smartphone market, but it has started to lose its sheen over the past 12 months. The best part was that Samsung was hard to beat in in the premium and mid-end segment, which is now being challenged by the likes of Apple and Xiaomi.
Over the past few months, Samsung has repeatedly been challenged by the so-called Chinese smartphone makers such as Xiaomi, Oppo and Huawei. The situation is getting worse for Samsung, as the company recently lost its leadership position to Micromax in India. It was in China, the world's largest market for smartphones, where Samsung lost its market share to Apple and Xiaomi.
Apple contributed to Samsung's decline, launching iPhones with bigger screens that led to the lower than expected sales of Samsung's Galaxy S range.
Samsung is set to reveal the Galaxy S6 on March 1. The device is touted to answer Apple iPhone 6. Reportedly, Samsung Galaxy S6 will be made available in two versions: one with a normal 5-inch QHD screen, and the other with the dual-edge displays.
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