As its sales have started to decline, Samsung has found a way of damage control. Lately the company has been getting quite a criticism over the design and materials of the Galaxy S5.
Now, according to report, Samsung is getting ready to introduce a new family of devices. The new lineup will have single letter names like the Galaxy A5.
If the new report is to be believed, Samsung could shrink its mobile handset portfolio. This might sound similar to an Apple-like strategy - after all, the company can't afford to lose its core to other players.
It seems that Samsung is ready to change with time. Over the last few months, the market dynamics has completely changed. No more big-ticket players like Samsung and Sony rule the handset market.
Xiaomi, for instance, has become a new threat to Apple and Samsung in China. Cheaper products like the Redmi 1S have made a small-time brand like Xiaomi - a big player in Asia.
Samsung recently faced its biggest downfall in the form of poor smartphone sales. Its sales have fallen, and its profits have sharply declined by as much as 60 % year over year. Due to hard criticism from investors, Samsung unveiled the Galaxy A and Galaxy A3. With newly launched ‘A' series, Samsung has promised a change.
Meanwhile, there are rumors that claim that Samsung is already working on the Galaxy S6. It's also suggested that the successor to the Galaxy S5, codenamed ‘Project Zero', is expected to be a super premium handset. The phone could flaunt an all-new design, and a powerful, octa-core processor.
Stay tuned to GizBot for more updates!