Samsung unveiled its first Galaxy Lifestyle Store in China at a landmark of Beijing, The Place recently. The Samsung Galaxy Lifestyle Store is divided into five areas: a Product Experience Zone, a Galaxy Lab, Galaxy Accessories, Concierge, and Galaxy Music.
Customers can order a free coffee with a Galaxy Note 4, listen to new music with LEVEL, read the latest issue of their favorite magazines with Tab S, and even take a relaxing break just like at home. There are also a range of services and products available to extend the personal experience, including name engraving on Smartphone covers, photo frames, and personalized membership cards.
The company's press release also claims that Samsung will offer Lifestyle Store customers exclusive and exciting content, including in-depth lessons, pre-launched new product demos, seasonal promotions and new product launch event.
"The Samsung Galaxy Lifestyle store is located in the cultural hub of Beijing, offering unique activities and personalized experiences for customers," said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics said. "We wanted to create a playground that expands the way consumers think about their mobile lives, so this Lifestyle Store is not just a retail store but a place to hang out, meet new friends and access exclusive content, together."
Further, the Galaxy Lab has experts to answer every question, advise consumers on a unique exploration, and provide free services, such as system upgrade and application download.
Hope Samsung is planning to open the same kind of concept stores in India soon.
Source: Samsung Tomorrow