Samsung latest offering in the smartphone market, dubbed the Samsung Galaxy S5, may have already been announced and showcased by the South Korean technology giant, but there are a number of people who still feel that the device could have been a much better offering had the company put in more effort.
Now, new reports are streaming in related to Samsung's hasty release of the Galaxy S5 and as to why the company opted to announce the device as soon as possible.
According to a report from Business Korea, citing an industry insider, lack of innovation and the impressive reception of Apple's iPhone 5s in Europe are the two primary reasons for the early reveal of the Galaxy S5 by Samsung.
As revealed, Samsung wanted to divert attention from the lack of innovation from the new device. There were rumors and leaks leading up to the S5′s announcement suggesting that it would feature a 2k display, 64-bit processor, and a metallic body and even a fingerprint scanner.
However, except for the fingerprint scanner, most of the rumored and hyped features didn't arrive with the final product. This, apparently, prompted Samsung to announce the S5 at Mobile World Congress (MWC).
The event was also held within the walls of the MWC 2014 since Samsung didn't feel the new features and improvements in the fifth-generation Galaxy S5 deserved a special dedicated event.
"Actually, there is a general consensus among Samsung employees about a lack of product innovation, even before the Galaxy S5 was revealed [...] To the best of my knowledge, Samsung decided to showcase the new model at MWC 2014, rather than through a separate Unpacked event, because it was much easier to divert attention away from the innovation problem," the report states.
But whatever it is, we might never get to know the real reason as to why Samsung decided to unveil the event so quickly without its own event. Currently, the Galaxy S5 is scheduled for an April 11 launch in more than 150 countries.