Samsung is well accepted as one of the booming global brands. Its autonomous operating units include telecommunications systems, IT solutions and Electronic services. This world leader entered mobile sector with the traditional and the user friendly smart phones. But it gradually captured the global market with its most modern touch screen handsets, sliders and QWERTY keypads. With the launch of world"s most slim Smart phone named Samsung Galaxy S II, Samsung marked a revolution in the mobile segment.
Samsung Galaxy S II was first launched in Asian and European Countries. Indians, one of the largest mobile handset users in the world can also enjoy this branded smart phone. This Samsung smartphone which is known as next generation handset showed a transition from low cost handsets to high-tech smart phones. Unlike other mobile markets, Indian mobile handset users are found to be more price conscious. But Samsung Galaxy S II with its multifaceted applications and high end features offers the mobile lovers a chance to think in a different way.
Samsung Galaxy S II is a touch screen mobile with Dual Core Application Processor and 4.27"inch Super Active-matrix organic light-emitting diode Plus Display. This stylish model runs on Android Gingerbread OS and is available with 16/32 GB internal memory and 32 GB micro SD support. An excellent blend of entertainment features are also embedded which includes eight mega pixel cameras with LED flash and a two mega pixel front camera for video calling facilities. A large number of additional features like Orion chipset, Bluetooth 3.0+HS, Micro USB, Stereo FM radio and RDS are also included in the phone.
Samsung Galaxy smart phone has targeted the young generation by including advanced game applications, music options, social networking, Wi-fi, Virtual Private Network and Microsoft Exchange Active sync. An excellent option for communication like high speed internet and email facilities is also included. It also offers a wide choice of functions like alarm, calculator, calendar, to do list& clock mobile tracker. A 3- axis gyroscopic sensor & 1080p HD video recording and playback make this handset a variety model.
In India, this Samsung smartphone Galaxy is available at a price of Rs. 34,000/-. The launch price is quite low for this in India as compared to other International markets. Samsung has come out with this business strategy after a good analysis of Indian handset users. As Indian market is also dominated by low price mobile handsets, Samsung smart phone makes its way to this segment in a different way.
By highlighting the modern high-tech specialties, this new generation handset has succeeded in making a presence in the young minds. Their marketing strategy forced the new generation to get this attractive piece of technology. With the successful launch of Samsung Smartphone in the Indian market, it is quite evident that the mobile users are ready to accept high tech smart phones at a reasonable price. A different outlook towards consumer needs make the launch of Samsung Galaxy S II a success in Indian markets.