Samsung, Micromax Still Dominate Indian Smartphone Market in Q3 2014

| Published: Thursday, November 27, 2014, 11:30 [IST]

India has been one of the fastest growing smartphone market and the market is still under the domination of Samsung and Micromax. At least the IDC's quartarly report for the month of the July-September projects the figures.

With about 82% growth in the July-September quarter of 2014 over the same period last year, India has remained as one of the fastest growing smartphone markets so far.

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Samsung, Micromax Still Dominate Indian Smartphone Market in Q3 2014

Samsung and Micromax continue to dominate the Indian smartphone market and the companies accounted for 44% of the total smartphone shipments in the country last quarter. According to latest report from research firm IDC, a total of 23.3 million smartphones were shipped in India in Q3, 2014, up 27% quarter-on-quarter and 82% year-on-year. The country also emerged as the fastest growing smartphone market in the Asia-pacific region during this period.

Coming to the company-specific shipments, Samsung was responsible for 24% of the shipments, followed by Micromax with 20%, Lava and Karbonn with each 8% and Motorola with 5%. Others accounted for 36% of the market share.

Kiran Kumar, Research Manager, Client Devices IDC India reportedly said, "With 6% of the overall smartphone market, Phablets (which IDC defines as smartphones with a screen size of 5.5 inches - 6.99 inches) are observed to be hitting a plateau. Smartphones with screen sizes between 4.5 inches and 5.5 inches are seen as the sweet spot for consumer preference. However, consumers need larger screen sizes to enjoy media content and with the 4G rollout expected in CY2015, we expect the Phablets segment to pick up again."

"With positive consumer sentiments and low levels of inflation, consumers will have more money to spend. The majority of the smartphone users change their phones within 12 to 24 months. With 44 million units shipped in CY2013 and the current market scenario hinting at 80 million plus shipments in CY2014, we have a big chunk of end-user market which is awaiting refresh. To add to this, new initiatives on the 4G front are expected to be rolled out by the vendors, which should spark up demand in the smartphone market in CY2015," said Karan Thakkar Senior Market Analyst at IDC India.

Feature phone segment, however, declined 9% year-on-year to 49.2 million units, but was higher by 10% when compared to the April-June 2014 quarter.

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