Samsung Rex Series Announced: A Big Threat to Nokia Asha And Android Smartphones in India

By: Anuj Bhatia

The Korean giant has added another series into ever expanding range of feature phones. Samsung today announced the coming of Rex Series including Rex 90, Rex 80, Rex 70 and Rex 60. The event took place at New Delhi. Now, what Rex Series stands for? Well, Rex Series stands for feature phones - a range of devices with integrated touch screen, Wi-Fi, customizable widgets and Java based OS. Nokia has started this trend of mixing feature phones with smartphones.

To some extent what the Finnish giant has succeeded in positioning ‘Asha' series in India. The company had sold as many as 14 million handsets in just a short period of time. Nokia currently has a lion share in the feature phone segment in India.

Samsung Rex Series: Rex 90, Rex 80, Rex 70 and Rex 60

Samsung has launched Rex- Series at a right time as the South Korean conglomerate currently rules smartphone market in India.

Samsung India came up with four variants under Rex Series where, Rex 90 is a high end device with a 3.5-inch HWVGA screen, a 3.2-mega pixel camera, W-Fi and dual SIM (hot swap included). This handset can supports upto 15 hours of talk -time.

Next handset in the lineup is the Samsung Rex 80: It is a dual SIM handset with a 3.0-inch QVGA display, a 3-mega pixel camera and 14.7 hours of talk -time.

The Samsung Rex- 70 resembles similar to Rex 70 bit-by-bit. Again it is a dual SIM supported handset with a 3.0 inch screen, a 2-mega pixel camera, and 34.7 hours of talk -time. Last but not the least comes the lowest end model under the Rex lineup.

Finnally, the Rex 60, which has a 2.8-inch QVGA display, dual SIM design, a 1.3 mega pixels camera and 15 hours of talktime.

The price of Rex Series starts from Rs. 4,280 (Rex 60) and goes up to Rs. 6,490 for Rex 90. Can the Samsung Rex Series have a chance to crush lower-end Android phones? Let's check it out.

Competition Check: Samsung Rex-Series vs. Nokia Asha Series vs. Android Smartphones

Samsung Rex- Series has to face tough competition from lower-end Android brigade. Nokia is just a glorified competitor. Other than the Finnish giant there are plenty of low-end devices, which are supported by either Android or Java -based open platform.

Nokia Asha series has one big advantage over the Samsung Rex-Series. Guess what? The Nokia Asha series are based on S40 platform and they support Whats App - the most happening thing on the planet right now. On the other hand the Samsung Rex Series is bundled with plenty of apps that including GTalk, Facebook app and others. The Nokia Asha series comes into both QWERTY key-pad as well as touch screen options.

At least consumers have options to look around. Samsung has built in Java store for app purchases, but Nokia has a better app store (even in quality) known by the name of OVI store. Talking about games, Nokia Asha series comes with bundled EA games in compared to the Samsung Rex -Series, where Gameloft is providing built in games. Both Rex- Series and Nokia Asha series support dual SIM option.

There are plenty of low priced Android smartphones available in the market including the Micromax and Karbonn offerings. Although, not a single one comes with a sticker brand - Samsung embedded on it, but they can offer better value than the Samsung Rex Series. How can anyone forget Play Store and plethora of apps?

Some of the highlighted low priced Android smartphones are Micromax A25, Spice Stellar Buddy Mi-315 and Lava Iris N320. These handsets are below Rs.4000.

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