Snapdeal Launches ‘Alpha Feather’ Smartphone at Rs 12,999

By Anuj

| Published: Tuesday, July 1, 2014, 19:51 [IST]

Following the footsteps of Flipkart, India-based online retailer Snapdeal has launched a new smartphone named Alpha Feather, under its launchpad program. The 5-inch Android phone is now available for purchase at Snapdeal for Rs. 12,999.

The phone, Alpha Feather, is a mid-range phone packing above average specifications. The Android 4.4 Kitkat handset has a large 5-inch IPS display with a resolution of 1920 x 1080-pixels. Snapdeal claims the "Alpha Feather" to be the world's lightest 5-inch smartphone available in the market. The phone weighs in at 125g and measures 6.8mm in terms of thickness.

Snapdeal Launches ‘Alpha Feather’ Smartphone at Rs 12,999

Under the hood is a 1.3GHz quad-core processor coupled with 2GB of RAM and 4GB of ROM, which can be later expanded via a microSD card slot. On the imaging front, the device has a 13-megapixel rear-facing camera, and an 8-megapixel front-facing shooter. The makers have added a 2500mAh battery fitted inside.Connectivity options on the device are as follows: 3G, WiFi, GPS, A-GPS, FM Radio, Dual-SIM and more.

"Innovation and technology is the DNA of Snapdeal.com. The other existing sellers on the website are selling existing brands. We launched this platform to support creativity and innovation amongst new age entrepreneurs," Snapdeal Senior Vice President (Electronics & Home) Tony Navin said in a press statement.

Earlier last week, Flipkart launched a tablet computer under its private label, Digiflip. The Digiflip Pro XT712 tablet comes with a 7-inch IPS display with 1280 x 800 pixels resolution. The slate is powered by a quad-core processor, coupled with 1GB of RAM and 16GB of on-board storage. There is a 5MP rear-facing camera with an LED Flash, and a 2MP front-facing shooter. Connectivity options are as follows: 3G, WiFi, Bluetooth 4.0, GPS / A-GPS and USB OTG, Voice calling, Dual-SIM, and a 3,000 mAh battery inside. The tablet costs Rs. 9,999.

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