Sony hasn't had a prolific market share in the low-end of the handset market, especially, in emerging countries like India. Barring a few low-cost Android-based phones, the PlayStation 4 maker has no presence at all in the affordable smartphone segment.
While Sony is already committed to launch two premium made smartphones this week at IFA 2014, the company may announce the Xperia E3 smartphone that hasn't been known until now.
According to a report from 9to5Google, Sony could showcase a brand new affordable smartphone - the Xperia E3 at Europe's biggest tech event - IFA Berlin trade show.
Reportedly, the Xperia E3 will replace the Xperia E1, when went on sale earlier this year, claims 9to5Google. Specs-wise, the forthcoming Xperia E3 is expected to flaunt a 4.8-inch HD ( 720 x 1280) display, 1.5GB/2GB of RAM, a quad-core Snapdragon 400 processor and will run the latest Android 4.4 ( KitKat) out-of-the box.
Moreover, the report further states that the device might cost anywhere between $200 ( about Rs. 12,000) and $300 ( about Rs. 18,000). It remains to be seen whether Sony will release its Xperia E3 smartphone in India or not.
Off late, Sony has been concerned that it remains a step behind in low-end devices market for the developing world. Thus, Sony sets sights on low-end of the smartphone market with an unannounced handset, dubbed as the Xperia E3. The Xperia Z2 maker needs to take on the rising competition by launching sub-10k Android-based smartphones, analysts say.
Other than the Xperia E3, Sony is expected to announce the Xperia Z3, Xperia Z3 Compact, Xperia Tablet Z3 Compact, SmartWatch 3 and a SmartBand Talk fitness tracker this week at IFA 2014 in Berlin.
Stay tuned to GizBot for more updates!