If you are wondering which is the best smartphone brand in India, it would definitely be either Samsung or Nokia or Apple. There wouldn't be a singe person thinking about other brands. But surprisingly, the latest report from Economic Times suggest that the Sony has already taken the second positing in the Indian market in terms of value sales. The news come from IDC report.
According to the IDC numbers, Sony has scored 9.1% value share in the Indian smartphone market in the October-December quarter of 2013 against Apple's 7% share. Samsung is on top with a 43% value share. Value share means that if a buyer spends Rs. 100 in a smartphone, then Samsung gets Rs. 43, Sony gets Rs. 9.1 and Apple gets Rs. 7.
IDC India senior market analyst Manasi Yadav reportedly said that Sony's strong positioning in the mid-tier smartphone space of Rs 10,000-20,000 price band has delivered results for the company. The company has already launched a number of smartphones which fills the gap between the low-end and the premium smartphones.
For instance the Xperia M became most of the Sony fans' most liked handset. The device was very affordable and at the same time had all the necessary specs and features. Also Xperia C and Xperia L, fall in the same sub-Rs 20,000 price category and this has helped the manufacturer catch up to the market and leave Apple behind.
Reportedly, Kenichiro Hibi, managing director at Sony India said, "Sony's smartphone business has attained similar revenues as its flagship television business in the fiscal ended March 31 and that the company expects it to overtake the television business in this fiscal year."
With Nokia's entry in the Android ecosystem, will Sony be able to retain the position in the market? Let us know your opinion in the comment box below.