After the launch of slew of Xperia handsets flavored with Google's Android OS, Japanese phone vendor, Sony is apparently in talks with Microsoft about producing Windows Phone 8 smartphones.
According to a report of Mobile Magazine, now Sony is said to be beginning its discussion with Microsoft with a possibility of adding Windows Phone 8 to their portfolio.
When asked Sony’s UK and Ireland Managing director on the company’s plans for mobile devices, reportedly the official stated, “Sony’s strategy is one of openness. Microsoft is a Sony partner with the likes of our VAIO laptops and it’s integrated onto our tablets. As far as Xperia smartphones go, Android remains the preferred partner, although Sony is not a single partner company. We are currently investigating with the likes of Microsoft the possibility of diversifying our product strategy.”
Further, the report suggested that, Sony’s latest handsets will be backed by a multimedia advertising campaign. When Sony launched new devices branded with just Sony instead of Sony Ericsson, there was an initial sales boost, however, that isn’t the case now, and the company needs to launch new variety of devices in order to bite into sale figures of other manufacturers.
The report also added that the company will focus on launching appealing, quality products, while trying to bring together its mobiles, tablets and televisions. All devices will feature the newst technologies including near field communication (NFC) One Touch so that users can easily connect them to share content from one another and the like without having to use technologies like Wi-Fi and Bluetooth.