Sony has had difficulty time competing with an army of new Chinese rivals, which are offering competitive phones at cheap prices in their home market.
After having defended for years against criticism for selling its Android smartphones, it's likely that Sony will announce cheaper priced handsets shortly. That's according to a report from DigiTimes, who claims to have heard from their supply chain sources that Sony will be increasing the amount of MediaTek chipsets purchased this year.
The report further claims Foxconn and Compal are currently developing affordable 4G models for Sony, and the new handsets will be powered by MediaTek's 64-bit 8-core MT6752 processor, sources told DigiTimes.
Earlier this week, Sony released the Xperia E4, which features mid-range specifications. Although Sony hasn't announced the device's retail price, we're expecting the phone to cost less than Rs. 8,000 when it goes on sale in India.
The device features a 5-inch IPS screen with a resolution of 60 x 540. It is powered by a 1.3GHz quad core processor (MediaTek) paired with 1GB of memory and 8GB of flash storage, which can be expanded with 32GB of additional space through the microSD card slot.
The E4 uses a 5MP rear camera, and is running on Android 5.0 Lollipop mobile OS. Connectivity comes in the form of 2G and 3G networks; no LTE here.The phone also sport a 2300mAh battery. Sony claims that it could last well into a second days on a single charge.
Sony knows how to make a pretty good looking phone, but has had a tough time standing out from small players such as Xiaomi and Oppo. Japanese giant recently released its fiscal Q4 results for the three months to 31 December 2014 confirming that it sold 12 million Xperia phones.