Japanese electronics giant Sony today announced a new version of its Xperia E4 with 4G LTE connectivity. While not as powerful as more expensive models, the device is aimed at the developing world.
The Xperia E4g, a mid-end handset with mediocre specifications, is a minor update over the original Xperia E4, which was itself unveiled two weeks ago.
Sony hopes that it will capture the booming entry-level handset market that is now being targeted by the so-called Chinese mobile phone makers who see the developing markets like India as the area of massive growth.
"Xperia E4 set out to bring many of the premium features people expect of Sony to lower-tier devices; Xperia E4g brings that same quality and ease of use - but with super-fast 4G LTE connectivity" said Tony McNulty, Vice President, Value Category Business Management at Sony Mobile Communications, in a statement.
As far it specifications are concerned, the device features a 5-inch 960 x 540 IPS display (qHD), a 1.3GHz MediaTek MT6582 quad-core processor, 1GB of RAM, 8GB of built-in storage and microSD card support. It also has a 5-megapixel rear camera, alongside a 2-megapixel front-facing camera, and a long lasting 2300mAh battery. The phone runs on Android 4.4 Kitkat out of the box.
The device will face competition from bigger, more established brands such as Samsung in the budget segment. The South Korean tech giant recently launched four new LTE smartphone in India. The Galaxy J1 4G, for instance, is priced around Rs. 9,990.
The Sony Xperia E4g will be made available in select markets, starting April 2015. It will also be available in a Dual SIM variant. There is no word on the availability yet but we expect the release date in India to be sometime in May.