Sony Xperia Z4 Tipped To Go Official on April 20

Struggling Japanese tech giant Sony needs a miracle flagship device in order to halt declining sales. Its Xperia Z3 simply failed to surpass sales of Apple's iPhone, despite being hailed as the company's best performing handset.

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In order to stay active in the so-called premium phone market, Sony has no choice but to unveil its long delayed flagship beauty: the Xperia Z4.

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As reported by RBM (via PhoneArena), the Xperia Z4 will be unraveled on April 20, possibly in Japan. The makers behind the iconic PlayStation are believed to be readying "a new Xperia smartphone" on April 20.

So far, it appears that there is no hype around the Xperia Z4, third-party companies to support in on the Galaxy S6 availability hype. We've seen companies like T-Mobile in placeholder release dates in the past and that's not happening here.

Earlier reports in the past have claimed Sony is looking to release the Xperia Z4 in the second half of 2015. Sony has yet to comment on the release date-- it never does -- and we, for one, will certainly be disheartened to see the delayed launch of the next-gen Xperia handset.

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We're still a week away from April 20, and Sony's plans aren't final yet. Things could change between now and April 20.