Spice-made Android One Smartphone Will Arrive Before Diwali

By Prarthito

| Updated: Saturday, July 26, 2014, 10:16 [IST]

Spice may not be a prime name in the Indian smartphone market, but the company is doing all it can to stay afloat in the race. While the company keeps bringing out new devices at regular intervals, it seems like the biggest thing from it will head over before Diwali.

According to reports, native handset maker Spice on Wednesday said it will bring its first-ever Android One-based smartphones before Diwali this year. Apart from that, the company also plans on bringing the much-awaited Rs 1,500-Firefox smartphones in that time frame.

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Not long ago, the mobile phone maker had confirmed plans to release its Android One smartphone before the end of this year. However, not much was known about the devices at that time.

"We will have the handsets in before Diwali. These phones are designed for driving connectivity at affordable prices. We were chosen for our innovation, we are among the chosen few to work with these global giants to bring these devices to India," Spice Retail CEO Devices T M Ramakrishnan told PTI.

Spice is currently looking ahead to grow its revenues in the country by over 40 percent to Rs 2,000 crore this fiscal year, and the new additions in the smartphone market (that too with an upcoming version of Android) point toward the fact that the maker is heading in the right direction.

"Last year, our revenues were Rs 1,400 crore and this year, we expect it to grow Rs 2,000 crore (fiscal ending June 2015). We expect to grow our market share to over 4 percent from about 2.2 percent now," he added.

Google has previously announced the brand new mobile initiative called Android One. The new OS is aimed at bringing Android to the market on even cheaper smartphones than before.