Although Nokia might not be enough to compete with Android and iOS devices in a global market, it appears that the company has a pretty decent share in its pocket as far as the Indian market is concerned.
According to the recent IDC report, "India was the highest growing market in Asia Pacific with a year-on-year smartphone shipment growth of over 186% in 1Q 2014.The vast majority of the country's user base migrated to smartphones from feature phones and as a result Indian smartphone market outshone other emerging markets like China which registered a year-on-year growth of 31% in 1Q 2014."
However, it appears that Nokia has managed to secure about 4% of the smartphone market share in the country in the first quarter of the year, which brought it back among the top five vendors. However, Samsung has scored 20%, Micromax and Karbonn are at 15% and 10% in second and third position respectively. Lava stands at fourth with 6%, while Nokia at fifth with 4%.
Although Nokia has been praised for maintaining its position in the market, it doesn't mean that the company's Windows Phone line-up alone is responsible for this. The research firm states that Nokia X which is based on AOSP from Google is also partly contributing to the percentage. But the company also enjoyed an increase in sales of Lumia devices at the entry level of the market.
The firm also says that the overall India mobile phone market stood at close to 61.07 million units in 1Q 2014 which is a 10% quarter-on-quarter dip and a mere 1% year-on-year growth. The dip in the overall mobile phone market shipments can be attributed to the 18% decline in the feature phone shipments from 4Q 2013 to 1Q 2014.
As far as other brands are concerned, Samsung was leading the trend, with 35% market share, while Micromax was at 15% of shipments. And Local vendors like Karbonn and Lava were placed third and fourth, with 10% market share, respectively.