Following the footsteps of Samsung, LG and Sony, Toshiba has also launched its first wearable device in a form of a fitness tracking wristband. The device which comes dubbed as WERAM1100 has been launched in Japan at the moment.
The fitness tracking wearable device is offered in Black, Light Grey, Smoky Pink or Blue-Green, and will start shipping from August 20th, 2014 in Japan but the global release of the device is yet to be announced by the company.
Similar to Sony SmartBand SWR10, the latest Toshiba WERAM1100 is an activity tracker that records steps taken and distance traveled along with sleep quality with the help of an integrated accelerometer.
Moreover, this particular band also helps users to upload photos of their meals to estimate calories consumed in addition to calories burned as you exercise throughout the day. A dedicated app syncs information to a smartphone via Bluetooth and allows users to view accumulated data as graphs.
The fitness band will vibrate when your alarm goes off, but it can also alert you when you have reached one of your fitness goals, including pace, distance traveled and so on. It is a water and dust proof piece of hardware with IPX5/IPX7 certification. Toshiba claims that the device will only need a charge every two weeks.
The company is also said to launch cloud services for wearable products that provide big-data analytics using the company's state-of-the-art engine.
However, Toshiba is not a lone player in the fitness band category. Xiaomi also recently announced its Mi fitness band. Apart from that, there are other similar devices from Fitbit, Jawbone, Withings, and Nike. Thus, the sales of Toshiba's latest device might be completely dependent on the pricing, which the company has not disclosed at the moment.
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