Xiaomi has already cashed in the Indian consumers and has made good profits in the industry since its inception last year. But what if, Xiaomi's biggest rival in China - Meizu enters the Indian mobile market?
Popularly known as the 'Apple of China, ' Meizu has been speculated to hit the Indian market very soon.
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Remember when Huawei, ZTE, OnePlus One entered into India? After China, India is the most populous country with wide range of users. While Meizu is making good moves in China by launching the flagships simultaneously like the Xiaomi, it might have a chance to score spotlight in the Indian market as well. Let's see what scope Meizu has in India in the sliders below:
Industry insiders believe, Meizu will give a good competition and put a fullstop for Xiaomi's endless sales record.
Fate of Indian company mobile makers:
When Xiaomi entered the Indian smartphone market last year, the local manufacturers faced the heat in terms of sales. They are still trying various strategies to cash in they long lost sales. Recently Micromax launched Yu Yureka in partnership with Cyanogen to meet the sales figures against the China mobile maker.
In the same way, if Meizu enteres the native market this year, Indian manufacturers could face a big blow of attack from the China-made handset brands.
Sales and Price:
Meizu smartphones aren't overly priced for their high-end specs, at the same time they also come with premium specs. Meizu are using the same Qualcomm Snapdragon chipset along with better camera features to live up to the likes of high-end brands.
Xperia Z3 costs around Rs 44,900 where you can get the same specs as found in a smartphone from Meizu at a lesser cost. Hence, in a market like India with high-end specs + less price, Meizu will definitely win, as Xiaomi already proved what it can do in India.
Marketing and Promotion
Xiaomi tied up with the Flipkart and launched their smartphones in India, in the same way OnePlus One did it with Amazon. Comparing to Amazon - Flipkart has more marketing strategies, OnePlus One isn't doing as good as the Xiaomi.
Hence, Meizu should come up with interesting promotional ideas if they are going to launch their smartphones in India.
Meizu's name is already famous for their high-end smartphones, if the Indian users gets
the taste of these smartphones, then it might change the amount of smartphone shipments in India.
Earlier Meizu MX4 Pro pre-order crossed 2 million in a day, this shows the acceptance of it's flagship. Similarly, the same might repeat in India if they launched their smartphones