Flipkart and Xiaomi today announced that this week's entire Mi 3 stock was sold out in 5 seconds on www.flipkart.com. The device was launched at the price of Rs. 13,999, earlier this month.
The site saw an unprecedented 250,000 users simultaneously accessing the Mi 3 page shortly after the sale opened at 2pm today. This traffic load was 4 times higher than the heaviest level ever experienced by Flipkart's infrastructure. At 2pm sharp, when the countdown timer on the Mi 3 page hit in 5 seconds the second stock of the Mi3 was sold out.
To be precise, a press note issued by Flipkart said that the total number of Mi 3 devices sold on Flipkart to date is 20,000.
Commenting on the sales from Xiaomi's headquarters in Bangalore, Hugo Barra, Vice President, Xiaomi Global said, "We are completely overwhelmed by the demand for Mi 3 by our fans here in India and are working diligently with our manufacturing partners as well as our local partners and the user community here in India to bring more devices and deliver the best possible product experience with Mi 3 and other models to come."
Flipkart co-founder & CEO Sachin Bansal said, "The Mi sales model is a new concept for us at Flipkart and the Indian customers in general. We learned a lot during last week's first sale and, after directing our entire team to work on improving the customer experience over the last week, we have made significant progress. The site held up extremely well today and no major issues have been reported. We are working towards an even more seamless experience for our customers in the future."
Xiaomi Mi3: Key Specifications
Xiaomi Mi3 sports a 5-inch IPS display offering a full HD resolution (1920 x 1080 pixels) and 441ppi pixel density with Corning Gorilla glass protection. It is powered by a 2.3 GHz quad-core Snapdragon 800 (MSM 8974AB) processor coupled with 2GB DDR3 RAM and it runs a custom interface dubbed MiUI that is a very different take on Android. The smartphone also features a high-end camera modules. You will find a 13MP rear camera with LED Flash, Sony Exmor BSI sensor, f/2.2 aperture, 1080p full HD video recording along with a 2MP front-facing camera with similar specs as the rear camera. The latest Xiaomi smartphone which measures 114mm×72mm×8.1mm and weighs 145g will house a 16 GB internal memory. Connectivity options include 3G, WiFi 802.11 a/b/g/n (2.4/5 GHz), WiFi Direct, Bluetooth 4.0, GPS, and NFC and will draw its energy from a 3050mAh battery.
You can also watch the unboxing video of the Mi 3 below: