After making a huge impact on the global smartphone market with its best devices, Xiaomi is not taking another major step towards global expansion. The 'Apple of China' is migrating international user data outside of China.
Which means that the data belonging to the privately owned company's non-Chinese users will be moved in several phases to Amazon Inc servers in the United States and data centres in Singapore.
Xiaomi vice president Hugo Barra in blog on Google Plus wrote, "This migration process will be completed by the end of October and will benefit users in all of our international markets - Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, and Taiwan. Users are already experiencing website speed boosts of at least 30% in markets such as Singapore, Hong Kong, Taiwan and as much as 200% in India."
The headman of the company further stated that the shopping data for international users is expected to be moved out of Beijing by the end of the month, while profiles, text messages and other services should be completed by the end of the year, said Barra in the post. However, Chinese users' information will remain in Beijing.
Xiaomi will see Migration of MIUI services, including Mi Account, Cloud Messaging and Mi Cloud services, from Beijing to AWS servers in Oregon and Singapore will be completed by the end of 2014.
Hugo Barra, further said, "Our primary goal in moving to a multi-site server architecture was to improve the performance of our services for [customers] around the world, cut down latency and reduce failure rates," Mr Barra said. "It also better equips us to maintain high privacy standards and comply with local data protection regulations."