Xioami has found a lot of love following its initial arrival into the India scene. And you don't need us to notify you on that especially when we have handsets such as the Redmi 1S and Mi 3. Moreover, there's the new Redmi Note to talk about.
There have been reports circulating that the Chinese company has found it hard to keep pace with its own plans of further increase of its business. And that's in line with the company trying to chart out the kind of success it found in India in other markets as well.
While Xiaomi, at least for the time being, stays focused on the India market, we analyse why that might turn out to be a good idea for the company. So here are 5 reasons why its should stick to the native market for the time being.
An Already Active Market
Xioami has created a big name for itself in the last few months. Right from the initial release of the Mi 3, the company has since gained good ground with the likes of Redmi 1S. The company knows that it has already made a good ground for itself in the country, and will hardly want to lose it while it concentrates on other markets.
Budget Segment Re-defined
While the smartphone business is teeming with a host of handset makers, Xioami's credit lies in the power of offering handsets with most impressive specs at the least price possible. Hence, it has sort of ruled the budget segment. Now the last thing it will need is companies like Motorola take that away from them.
Bigger Business Probabilities
If Xiaomi isn't set for a great year ahead of it in terms of smartphones, we don't know who is. The company has now introduced the Redmi Note that will take on the phablet segment in the market. From there on, we are sure, Xioami will plan big for its Indian user-base (unless something else comes up). In fact, the company is even on the verge of releasing smartwatches.
Very honestly, we have grown a liking toward the flash sales for the Redmi 1S in the country. And the flash sales are only possible since Xiaomi can manufacture handsets at moment's notice. With the same flash sale expected for its future handsets, Xiaomi will consider if it can afford to let go the native market even slightly with other breathing down its neck.
The Hugo Barra Effect
Since the arrival of Xiaomi, apart from the phones itself, the company has received a lot of attention just owing to presence of its VP Hugo Barra in the midst of it all. The ex-Google man has single handedly speared the smartphone business while maintaining a great relationship with its users in the country. So fans will hardly want that kind of a relationship to end with Mr. Barra.