This year, Motorola and Flipkart signed an agreement that allowed the latter to exclusively sell all the smartphones made by the former company in India. The marketing strategy was an instantly hit to the extent that Moto G and Moto E were both sold like hot cakes. Moreover, both these devices went out-of stock twice as the sales soared up sky-high.
Thus, other smartphone makers learned from it and started seeking opportunity to sign similar agreement with the online retailers in India. Just recently, Celkon launched its latest A35K smartphone powered by Android KitKat at the price of Rs. 2,999. This company signed a similar exclusive agreement with Snapdeal.
Now, it looks like Chinese smartphone maker Xiaomi is waiting to ink a similar deal with Flipkart, if report from BGR India is to be believed. The brand, which has recently entered in India has already launched its official India website via which it is selling its devices. However, with the signing of the deal with Flipkart, there might be some modifications in the marketing strategy as well.
At the moment we are not sure, whether Xiaomi will let Flipkart sell all its products or just a selected few. Moreover, rumors are that the company is planning to launch the Redmi, the company's first budget device and the its latest flagship smartphone dubbed as Mi3. But the date of launch is slated to be somewhere between mid-July and early-August.
Earlier this month Xiaomi Vice President Hugo Barra announced that the company has hired Manu Kumar Jain, Co-founder of Jabong as Xiaomi India's General Manager.
Just in case you are not aware of the phones, here is a quick rundown on the specs of both.
Xiaomi Redmi: Key Specification
Xiaomi Redmi features 4.7-inch (1280 x 720 pixels) IPS display, 1.5 GHz quad-core MediaTek MT6589 Turbo processor with PowerVR SGX544 GPU and runs on Android 4.2-based MIUI V5 ROM. Other specs include: 8MP rear camera, 1.3MP front-facing camera, 1GB RAM, 4GB internal memory with expansion slot and a 2000 mAh battery.
Xiaomi Mi3: Key Specification
Xiaomi Mi3 features 5-inch full HD display, Snapdragon 800 processor, 2GB of RAM, 13MP rear camera, 2MP front camera and Android 4.3 based MIUI OS. On the other hand, Redmi 1S comes with 4.7-inch HD display, Snapdragon 400 quad-core processor, 1GB of RAM, 8MP rear camera, and 1.3MP front shooter.
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