As expected, the four years old smartphone maker from China Xiaomi, best known for its unique business model of selling its devices directly via its official online store has announced its plans to expand its business outside native market. The company just announced it on Twitter, along with 10 other countries, where it will launch next.
The company that has a bunch of value for money products in its pocket will soon start its operations in ten countries in South-East Asia including India followed by other countries like Russia, Turkey, Brazil and Mexico. Sadly, the company surprisingly has not mentioned the US in the list. However, Xiaomi has not disclosed any details as to when it will start its operations in these new markets.<blockquote class="twitter-tweet blockquote" lang="en"><p>Xiaomi is coming to 10 countries in 2014! Malaysia, Philippines, India, Indonesia, Thailand, Vietnam, Russia, Turkey, Brazil and Mexico...</p>— Xiaomi (@xiaomi) <a href="https://twitter.com/xiaomi/statuses/458891861936328704">April 23, 2014</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
In Indian context, Xiaomi's CEO Lin Bin and Hugo Barra visited Google's MD in India recently, for starting its operations in India. It should be noted that Xiaomi devices sold outside China will have the Google Play Store and apps. We are talking about the devices like Mi3 or the Redmi, at affordable prices.
As it prepares to expand in the new market, the company on Tuesday, also announced that it will change its website domain to Mi.com. The company recorded 1.5 billion yuan ($240 million) in orders during a one-day online sale in China on April 8, and is now the nation's third-largest e-commerce site. In fact in China, the company outsells Apple's iPhone.
Very much like what Motorola is doing in the Indian market, Xiaomi is very much likely to change the game-play in the smartphone market. With its value for money smartphones with heavy (hardware) capabilities, surely it will shake the Android device market.