Indian mobile handset makers are concentrating on cost effective low budget mobile phones. There leading Indian brands like Micromax, Lava Spice etc are fighting it out in this segment of the industry. Another one of the prominent company Zen Mobile has decided not to fall back and has announced the launch of its new Dual SIM Phone. Good thing about the phone is that it is not short of features unlike other budget phones launched in the Indian market.

The Managing Director of Zen Mobiles had told during the launch that the company is looking forward to meets the varying demands of the customers and that to in the most affordable and easy method. The Zen M72 mobile that has been launched is a power packed phone with all the latest applications and also wears a stylish look.

The Zen M72 is launched with a 2.4 inch colored display. There are 2 colors given to the body panel - bright red and white. Those who want to have a peppy phone can use the bright red panel and those who want a simple one can go for the white color option.

This is not a mere low budget phone. It comes with a strong 1.3 MP camera and also has the facility for video recording. The phone also has the facility to play MP3 and MP4 files. It also comes with the option of FM radio. The phone is also provided with a standard 3.5mm audio jack.

The main Zen M72 feature is that it has a very powerful battery, which can be called as the best one in its class. It is having an 1800 mAh battery which claims to give a 40 day stand by time. The Zen M72 is also incorporated with dual LED torch on its top.

Some other Zen M72 features are:

• Anti theft mobile tracker
• Bluetooth
• Alarm clock
• Sound recorder
• Private data protection
• Loud speaker
• Hindi language support.

The earlier low budget phones with dual SIM facility did not have all these features incorporated. The launch of Zen M72 will definitely send shock waves to the other companies which are also concentrating on low budget dual SIM phones.

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