By offering such first time technologies the company hopes to distinguish itself from the rest of the manufacturers and occupy a special place for itself in the Indian mobile market.
They have launched yet another model that is highly useful for the masses. The major selling point of this phone is going to be its pricing. The phone is a basic model that is available for very cheap prices. It is christened Zen X414.
Zen X414 is promoted by the company as an entry level phone. But the specs of the phone match up to those found in mid range premium phones today. This is exactly the company"s aim i.e. provide more features for very low prices. This strategy helps them to win over the hearts of majority of Indian buyers.
Zen X414 is a superb multimedia phone with large speakers that provide an amazing sound clarity. It boasts of supporting Mp3 and MP4 file formats. It has the largest display screen size in its price band. The phone ahs a large 2.4 inch screen which changes the conventional notion of economy and budget phones being packed with a mini screen offering very little screen resolution.
The phone has a digital VGA camera also capable of video recording. Zen X414 has sufficient internal memory but it provides external memory support via an external Micro SD slot and can support up to a huge 16 GB of memory.
The phone has a USB connector that allows users to copy files including music, pictures and video clips to and from Zen X414. This data transfer mode is not found in any other similarly priced phone in India.
The phone also provides a powerful LED torch light that can come in handy for users of this phone who will predominantly be residing in Village or rural areas where lighting of streets and roads at night are an issue.
The phone offers tremendous battery backup of 40 days standby and up to 8 hours of continuous talk time.
The notable specs of Zen X414 are
MP4 and MP4 support
Expandable memory of up to 16 GB
Large battery backup
The killer fact of Zen X414 is definitely its price. For all the features it offers, the mobile is priced only at Rs 1799. This model is sure to change the fortunes for Zen Mobiles and will compel other manufacturers to introduce such models in future.