Chinese company ZTE has finally confirmed on their plans to release devices running on Windows Phone 8 operating system by next year.
Recently, Chris Edwards, European marketing and development director at ZTE was quoted saying in 'The Inquirer' report “although we haven’t announced anything yet, I can confirm that ZTE’s first Windows Phone 8 handsets will be arriving towards middle-late 2013.”
As per the report, ZTE is planning for a major revamp of its upcoming device next year. Users can expect a device from ZTE which will incorporate improved battery, cameras and larger screen displays with their future smartphone devices.
ZTE is a company known for releasing entry-level handsets and mid-range handsets that are targeted towards budget conscious customers in the mobile phone and tablet market.
Reportedly, ZTE has confirmed that their Windows Phone 8 devices will not cost more than 300 Euros (Approximately Rs. 21, 000) outright.
While explaining why ZTE is sticking on with the manufacture of low-end and mid-end smartphones, Edwards said in the report, “A lot of consumers buy a product and use just 20 to 30 percent of its features”.
He added that the company feels interfaces and features are more complicated in high-end devices.
According to Edwards, ZTE has always focused on features which really make a difference to common consumers – including battery, camera and internet speed. He also confirmed that ZTE plans to bring in features like larger screen display sizes, NFC and LTE connectivity for its future smartphones.