It is all about branding these days. Across the spectrum of industry we find products that are pretty much the same but are branded differently to make the difference. Take automobiles where the Volkswagen Group sells the VW Vento and the Skoda Rapid in India, both of which are effectively the same car but catering to different kinds of customers. Mobile handset manufacturer ZTE has done the same too, marketing its Crescent as the Orange San Francisco in some markets.

ZTE Crescent is an Android smartphone running the Android 2.3.5 version of the mobile operating system. The phone is the successor to the ZTE Blade, also known as Orange San Francisco B08.

ZTE Crescent is a slim, bar form factor smartphone with dimensions of 58.5 x 117 x 10.6 millimeters. It has a weight of 120 grams with the battery, making it quite a compact handset. It is equipped with an 800 MHz CPU clock and a Qualcomm MSM7227T processor and a Qualcomm Adreno 200 graphical controller. Its CPU core specification is ARM1136EJ-S. ZTE Crescent has a 512 MB RAM capacity and has Flash EEPROM ROM.

It has a display resolution of 480 x 800 pixels on the multi-touch screen with capacitive display. With a pixel density of 266.3 pixels per inch, viewable display size of 1.8 x 3 inches and colour depth of 18 bits per pixel, it offers good clarity.

The expansion interfaces on offer are microSDHC, microSD and TransFlash memory expansion interfaces. High capacity SD 2.0/HC memory cards up to 32GB are supported too, but remember that the Crescent’s basic internal memory is pretty average at 512MB. Other connectivity options include Bluetooth 2.1 and USB 2.0.

ZTE Crescent has a rear facing 4.92-megapixel camera with autofocus and .31-megapixel front facing secondary camera serving video chat purposes. The front facing camera has 1x optical zoom and built-in flash. It has a CMOS sensor and its supported image format is JPG while the recordable video formats are 3G2, 3GP and MPEG4. The secondary front facing camera also supports JPG image format and 3G2, 3GP and MPEG4 video formats.

Multimedia options also include FM radio with the RDS radio receiver. The ZTC Crescent supports GPS with NMEA 0183 protocol and internal GPS antenna. The other features of ZTE Crescent include GPRS Class 12, EDGE Class 10 and HSDPA 7.2. The handset also comes with the Signal Boost feature that enables good mobile reception indoors.

The memory maybe inadequate, but this is a budget phone so it should be popular. Its price tag is yet to be made official for Indian market.

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