ZTE Memo has a 2-megapixel camera which is also a camcorder, while the MP3 player and video playback serve the entertainment needs. There are other multimedia features as well, and the calendar and messaging tools are easily accessible. The various Cricket services add to the enjoyment of the phone - services such as MyHomeScreen which users can customize according to their liking and Cricket Navigator.
Cricket's Matt Stoiber claims that with ZTE Memo the comprehensive multimedia features of a 3G QWERTY data phone blend with affordability, bringing better service for customers. Combined with Cricket's popular service standards, users can get the complete mobile experience. ZTE USA's Lixin Cheng believes that the Memo combines cost-effectiveness with reliability, style and comprehensive communication and entertainment options.
The need for affordable but attractive and full-feature handsets has been felt by Cricket more than other larger wireless carriers in the US such as Verizon Wireless, AT&T and Sprint, as Cricket is a prepaid wireless provider and customers don't sign a contract for using the services which means they have to bear the entire cost of the phone. The prepaid wireless market is therefore highly price sensitive.
The other features of ZTE Memo include stereo Bluetooth 2.1, 16 GB external memory support, and a host of Cricket services including the earlier mentioned Cricket Navigator, Cricket 411 and Cricket Mobile Web. It has a 2.4" OVGA color display with a screen resolution of 320 x 240 pixels. For expanding memory the phone provides microSD and microSDHC slots. It offers voice recording, and also comes with earpiece in addition to the built-in loudspeaker. There are games on offer too, while the other usual mobile handset devices such as stopwatch, world clock, memo, countdown timer, tip calculator and regular calculator are all in-built.
Memo has an attractive bar form factor with a weight of 3.9 ounces or 111gms with compact dimensions of 4.5" x 2.4" x 0.5". The bar design, QWERTY keyboard and the OVGA display make it quite attractive to watch and touch. It possesses a distinct upmarket feel.
The price in India of Memo available through Cricket stores in US and in online outlets. This is expected to price in India around Rs. 5,000.