ZTE: Revises New Slogan, Logo And Strategy

ZTE is entering the new year with a new look and feel. The Chinese smartphone maker revealed a redesigned logo that represents a new corporate identity, which falls in line with the company's focus on innovation.

The new strategy also brings a philosophy that ZTE has dubbed "Cool - Green - Open" (CGO) which promises to deliver technology in an innovative, sustainable,open and collaborative manner. ZTE says that it will expand its experience in base stations, cloud computing systems, software, smartphones and wearables devices which gives it a strong platform to provide "innovative next-generation converged solutions in the M-ICT era."

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"ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business. Our new M-ICT strategy will open up a total addressable market of USD 3.5 trillion for ZTE, far bigger than the USD 350 billion telecommunications market."said Shi Lirong, President and Chief Executive Officer of ZTE Corporation.The new logo still remains in blue but became thinner and leaner. In addition to a new logo, ZTE has added a new slogan "Tomorrow never waits".

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