ZTE, China's second-largest telecom equipment maker, plans to launch its range of smartphones and tablet computers and enter the already crowded Indian smartphone market.
As per the statement that was said by Calyx Telecommunications' Executive Director Gaurav Somani, the company has targeted five important states viz. Maharashtra, Goa, Gujarat, Madhya Pradesh and Chhattisgarh for the launch of their devices. He further had stated that they have planned to focus on 60 cities and towns through over 7,000 touch points.
The company reportedly is said to have inked a partnership with the Pune-based Calyx Telecommunications, where in Calyx would sell the products. Reports suggest that the company would invest Rs 500-600 crore in setting up a distribution network to sell the mobiles and build the ZTE brand identity.
ZTE will be launching its range of smartphones and tablets in the Indian market starting October 2013 and enter the Indian smartphone market with a portfolio of five models ranging from Rs 5,799 to Rs 14,999 which will be followed with the introduction of tablet PCs. The launch will be followed with the introduction of tablet PCs in the Indian market.
Reportedly, the company's products was said to be available in all major states by the end of October. The phones would probably be launched first in western India, followed by South, North and Eastern India. Initially, it was said that the sales would be through multi-brand dealers followed by exclusive stores.
ZTE India Chief Executive Officer Xu Dejun also said that, "Globally, ZTE is the fourth largest handset manufacturer and we are certain to strengthen our position in India, which is a key growth propeller for us, contributing to 10 per cent of our overall revenues".
There are no mentions of the details and specs of the devices as of now.