As soon as they launched the campaign, Philips showcased the portfolio of their electronic products designed for entertainment purposes. One of the coolest gizmos was Philips Fidelio DS9000, a docking speaker system built with first quality raw materials including natural wood and certain other components. DS9000 offers an outstanding, otherworldly audibility and sound clarity which is very hard to describe. Philips says that there is an audible spectrum reproduction mechanism which actually facilitates the above mentioned experience. Philips Fidelio DS9000 involves a technology obtained by the combination of supreme quality audio phile drivers and the technology from PureDigital.
Ds9000 docking system is also designed to be perfectly compatible with any iPod or iPhone. The device has a curved back and when enquired about it, Philips made it clear that it's a small science to enhance the reproduction of sound emanating from it. When faced with questions about the motivation or objective behind introducing such a "supposedly - alien" technology (Philips Fidelio DS9000), Philips India's Business head and the VP for Consumer Lifestyle sector, Mr. Anjan Bose said that obsession of Philips with Sound, which goes back for about eight decades, has been their true motivation. Mr. Bose also commented that they have transmitted all their passion for the sound by transforming their audio products for the better. So apparently, Philips wants to recreate and provide the exact same sound as per the intention of its creators.
Philips Fidelio DS9000 docking system is not just the only gadget that Philip showcased in the campaign. A super cool home theater system was also launched officially in the campaign. Christened as the HTS9520 home theater, the device is equal of other devices exhibited in the campaign with its highlight features namely Dolby True HD and DTS HD. HTS9520 home theater supports Blu-ray video playback and also in 3D as well, owing to all the features for connectivity in the device. It also includes WiFi services, USB ports and DLNA network link which enable the user to gain access to contents in personal computers.
Philips Fidelio DS9000 docking system is priced at around Rs 39,000/- and HTS9520 home theater system has a reasonable price in India of Rs 71,000/- approximately.