Pure is in news now as it announced the extension of its FM Radio line, Mio with 6 new interesting colours. Pure has made such a move to improvise the already popular line up of its music product. This idea of bringing in different colors was actually influenced by the success of its special Union Jack edition which was launched some time back.

Now don’t feel that only colors are what matters here. It was already a good quality music product which was popular. This music device is already in the music market in interesting colours of noir (black), grape, teal, and cherry. Very soon music lovers can come across more attracting colours to this line up including paprika, sage, pepper, mustard, rose and seagrass. These colours were deliberately chosen to meet the current trend of the market.

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The other basic features of these new editions are more or less the same as the earlier versions unlike its outward appearance. They can easily tune and play almost all digital and also FM radio stations. It comes with an auxiliary input supporting iPod, iPhone, MP3 player and also similar gadgets. It also features an alarm quite helpful for your daily use.

Yet another notable feature of this music product is a kitchen timer mode which helps female music lovers to save the time of their kitchen programs like cookery show along with other favourite entertainment programs. The Evoke Mio DAB has an OLED panel featuring auto-dimming. You can program the radio up to 30 presets, adding flexibility and usability.

The package includes power pack, plug and also cable. You can also get an optional ChargePAK by spending a price of around Rs.3,000/-. The new colour series of the Evoke Mio DAB line up will be made available in the music market by June. Any of the new radio collections from Pure can be purchased at a price of around Rs.10,000/-. This new colour packages will surely add to the popularity of the Evoke Mio DAB among Indian consumers.

Many music lovers are artistic and creative too, hence they may prefer to have a FM Radio that not only offers quality music, but also appears good and trendy. Youngsters would love to get a hand to this gadget as they give equal priority to style and efficiency. This is the sole strength behind such ideas from Pure. Pure officials are still thinking about such new themes to rule over the music market.

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