Yamaha To Expand Music Products

Yamaha To Expand Music Products
Yamaha has planned to increase its portfolio of music products, particularly in the department of headphones, active soundbars and tabletop iPod/iPhone-docking audio systems.

In the headphone segment, there are new manufacturers competing with the existing ones. Yamaha currently has five headphone models since the launch of its first model one and a half years ago. Among its earphones are four models of ear buds for price in India ranging from around Rs. 1,450 to Rs. 7,500.

Yamaha also offers a really effective pair of over-ear headphones that have a price tag of $149, and have features such as multiple tip options that provide many possibilities to block noise and provide a tight fit through features such as active noise cancellation. According to Tom Sumner of Yamaha Electronics, the quality of Yamaha's products does not require endorsements from artists.

In the Digital Sound Projector soundbar segment, Yamaha offers three models with price tags ranging from Rs. 50,000 to Rs. 1, 10, 000. These soundbars work by generating direct and wall-reflected focused sound wave beams to produce a genuine 7.1 channel sound field. The products also have surround sound decoders.

By 2012, Yamaha Electronics wishes to expand its line-up of active soundbars that will be priced less. Presently the range comprises two models that have a suggested price tag of Rs. 15,000 and Rs. 30,000. These models incorporate the Air Surround Xtreme proprietary feature that helps produce a virtual 7.1-channel surround experience by adjusting phase and equalization.

Yamaha already offers a wide range of tabletop docking music systems for iPod and iPhone, but it plans to expand the range with some aesthetically different models. The currently available Yamaha docking music system range consists of six docking mini systems having separate stereo speakers at a suggested price range from Rs. 14,000 to Rs. 75,000 as well as seven desktop single-chassis docking speaker systems with some having CD at a price range of a suggested Rs. 7,300 to Rs. 22,000.

Sumner believes there is still room for development and innovation. Yamaha has now launched the PDX-11 two-way mono which is Yamaha's first docking AC/DC speaker. Available to current dealers as well as to retailers not currently involved with Yamaha Electronics, PDX-11 features a water-resistant rugged case that makes it great for use outdoors. The device is also extremely convenient to carry around.

Yamaha had planned to integrate the iPod AirPlay music-streaming feature created by Apple into its home audio devices but couldn't do so thanks to the need of adding a BridgeCo networking chip equipped for AirPlay into its products. Yamaha Electronics will also not be launching a dedicated Bluetooth tabletop speaker in 2012 that would enable music streaming from handheld stereo Bluetooth-equipped devices.

So Yamaha Electronics is definitely going places and aiming to continue being a major player the home audio and electronics market.

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